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Complete Brand Build & Packaging Design Proposal

Theo Andersen · Andersen Artisan Goods

Kai Brennan

Complete Brand Build & Packaging Design Proposal

SentValid until March 1st, 2026

Prepared For

Theo Andersen

Andersen Artisan Goods

theo@andersengoods.com

Executive Summary

A comprehensive brand identity and packaging design project to position Andersen Artisan Goods as a premium, story-driven candle brand — from logo to shelf presence.

The Challenge

You have a beautiful product with a compelling story, but your current brand presence doesn't communicate the quality and craftsmanship behind it. On retail shelves, you're invisible next to established competitors with cohesive brand systems.

Our Approach

We'll build a brand identity that captures the artisan spirit of your products and a packaging system that stops shoppers mid-aisle. Every element — from logo to label to gift box — will tell a consistent story of craftsmanship and care.

What's Included

Brand discovery & competitor analysis
Logo system (primary, secondary, icon mark)
Color palette, typography, and visual language
Packaging design for 4 candle scents
Gift box and shipping sleeve design
Brand guidelines document (40+ pages)
Print-ready files and digital asset package

Investment

ServicePrice/mo
Brand Discovery & Strategy$1,500
Brand Identity System$4,000
Packaging Design (4 SKUs)$4,500
Brand Guidelines & Assets$2,000

Total Monthly Investment

$12,000/mo

Timeline

Week 1-2: Brand discovery and strategy. Week 3-4: Logo concepts and identity exploration. Week 5-6: Refinement and packaging concepts. Week 7-8: Final packaging design and production files. Week 9-10: Brand guidelines and asset delivery.

Questions? Contact us at kai@brennanbrand.studio