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The 5 Signs Your Brand Needs a Refresh (Not a Rebrand)
Not every brand problem requires starting from scratch. Here's how to know when a refresh is enough — and when you need to go deeper.
The strategy, design decisions, and packaging overhaul that transformed Sol & Sage from a local favorite into a retail powerhouse.
Kai Brennan
Brand Strategist & Identity Designer
Not every brand problem requires starting from scratch. Here's how to know when a refresh is enough — and when you need to go deeper.
A logo is one piece of a system. Here's what a real brand identity includes and why most businesses are missing 80% of it.
Color theory, accessibility, and competitor differentiation — a practical guide to picking a palette that performs.
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