The 5 Signs Your Brand Needs a Refresh (Not a Rebrand)
Not every brand problem requires starting from scratch. Here's how to know when a refresh is enough — and when you need to go deeper.
Read MoreExit DemoExploring: Branding Studio
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Wellness Blog
Brand strategy, visual identity, and design thinking to help you build a brand people remember and trust. from Kai Brennan
Why Your Logo Isn't Your Brand (And What Actually Is)
A logo is one piece of a system. Here's what a real brand identity includes and why most businesses are missing 80% of it.
Read MoreCase Study: How a Skincare Brand Doubled Sales After a Rebrand
The strategy, design decisions, and packaging overhaul that transformed Sol & Sage from a local favorite into a retail powerhouse.
Read MoreHow to Choose Brand Colors That Actually Work
Color theory, accessibility, and competitor differentiation — a practical guide to picking a palette that performs.
Read MoreBrand Guidelines: What to Include and Why They Matter
A brand without guidelines is a brand without consistency. Here's exactly what a useful brand guide should cover.
Read MorePackaging Design That Sells: Lessons from Shelf to Screen
What makes someone pick up your product instead of the one next to it? Design principles that drive purchase decisions.
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