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Website Copy & Launch Funnel Proposal

Julian Reese · Reese Fitness App

Elise Hartman

Website Copy & Launch Funnel Proposal

SentValid until March 1st, 2026

Prepared For

Julian Reese

Reese Fitness App

julian@reesefit.com

Executive Summary

A comprehensive copywriting package for your fitness app launch — including full website copy, a high-converting sales page, and a 12-email launch sequence designed to maximize signups and revenue.

The Challenge

You're launching a fitness app into a crowded market. Great product, unclear messaging. Your current copy explains features but doesn't connect emotionally with your ideal user or differentiate you from competitors.

Our Approach

We'll start with deep customer research — interviews, review mining, and competitor analysis — to uncover the exact language your audience uses. Then we'll craft messaging that positions your app as the obvious choice.

What's Included

Full website copy (5 core pages — Home, About, Features, Pricing, FAQ)
Long-form sales page for launch campaign
12-email launch sequence (pre-launch + cart open + cart close)
3 social media ad copy variations
Brand voice & messaging guide
Two rounds of revisions per deliverable

Investment

ServicePrice/mo
Website Copy (5 pages)$3,500
Sales Page$2,500
Email Launch Sequence (12 emails)$2,400
Social Ad Copy (3 variations)$600
Brand Voice Guide$800

Total Monthly Investment

$9,800/mo

Timeline

Week 1-2: Customer research and brand voice development. Week 3-4: Website copy drafts. Week 5: Sales page and email sequence. Week 6: Revisions and final delivery. Total: 6 weeks from kickoff.

Questions? Contact us at elise@hartmancopy.co