About Elise
Elise Hartman
Words Are My Business. Conversions Are My Craft.
I started my career as a journalist, then spent 5 years as a senior copywriter at a top New York agency writing for brands like Warby Parker, Glossier, and Allbirds. I learned what makes people click, buy, and come back — and I learned that most businesses are leaving money on the table with copy that talks about themselves instead of their customers. In 2021 I launched Hartman Copy Co. to bring agency-level conversion copywriting to founders and growing brands — without the agency price tag or the 12-week timelines. Since then, I've written for 200+ brands across e-commerce, SaaS, coaching, and professional services. My approach is research-first. Before I write a single word, I study your audience, your competitors, and your data. Then I write copy that speaks directly to what your customers want to hear — in a voice that sounds unmistakably like you.
What We Offer
Discover the range of services designed to support your journey to wellness
Website Copy
Homepage, about, services, and product pages written to guide visitors from curiosity to conversion — in your voice.
Email Sequences
Welcome sequences, launch funnels, and nurture campaigns that build trust and drive revenue on autopilot.
Landing Pages
High-converting sales pages and opt-in pages that turn cold traffic into warm leads and paying customers.
Brand Messaging
Brand voice guides, taglines, and positioning statements that make your audience say: 'This is exactly what I've been looking for.'
Launch Copy
Full launch copy suites — from pre-launch buzz to cart-close emails — engineered for maximum conversions.
Content Strategy
Blog copy, social captions, and thought-leadership pieces that position you as the go-to expert in your niche.
How It Works
From messy messaging to copy that converts — here's how we get there.
Discovery & Strategy
We hop on a call to discuss your brand, audience, and goals. I dive deep into research so every word hits the mark.
Writing & Revision
I craft your copy using proven frameworks, then refine it based on your feedback until it's pitch-perfect.
Launch & Optimize
Your polished copy goes live. I track results and optimize so your words keep working harder over time.
What Our Clients Say
Don't take my word for it — hear from the brands whose revenue grew after our work together.
"Elise rewrote our entire website and our conversion rate doubled within 60 days. She has a gift for finding the exact words our customers needed to hear."
Brenna Locke
Founder, Locke Skincare
"Our launch email sequence generated $42K in the first week. Elise doesn't just write — she understands psychology, timing, and persuasion at a level I've never seen."
Julian Reese
CEO, Reese Fitness App
"We hired Elise for landing page copy and ended up working with her on our entire brand voice. She's become an extension of our team."
Ava Chen
Marketing Director, Bloom & Bark
"I was skeptical about hiring a copywriter — until Elise's sales page outperformed everything we'd written in-house by 3x. Worth every penny."
Derek Malone
Founder, Malone Consulting
"Elise wrote my course launch emails and we sold out in 48 hours. She just gets how to move people from 'interested' to 'in.'"
Simone Torres
Course Creator
"Our homepage bounce rate dropped 40% after Elise's rewrite. She made our complex product feel simple and irresistible."
Marcus Adler
Founder, Adler SaaS
Simple, Transparent Pricing
Choose the plan that best fits your needs. No hidden fees.
Copy Audit
Find out what's costing you conversions
- 30-minute strategy call
- Review of one key page or sequence
- Actionable recommendations
Website Copy
Full website copy that sells
- Up to 5 core pages
- Brand voice development
- SEO keyword integration
- Two rounds of revisions
- Conversion-focused structure
Launch Suite
Everything you need for a winning launch
- Sales page copy
- Full email sequence (10-15 emails)
- Social media ad copy
- Post-launch nurture sequence
From Our Blog
Why Your Homepage Isn't Converting (And What to Fix First)
Most homepage copy talks about the business instead of the customer. Here's how to flip the script and watch conversions climb.
The Email Welcome Sequence That Makes People Buy
Your welcome sequence is the highest-ROI copy you'll ever write. Here's the 5-email framework I use for every client.
How to Write a Sales Page That Doesn't Feel Salesy
The best sales pages don't push — they pull. Learn the research-first approach that makes selling feel like serving.
Words That Work
Weekly copywriting tips, conversion breakdowns, and behind-the-scenes client project insights. Join 3,800+ founders and marketers.