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The Psychology of Color in Brand Design
Color isn't decoration — it's communication. The right palette triggers the right emotions.
A logo is a symbol. A brand is a system. Here's the distinction that changes everything.
A logo is a symbol. A brand is a promise — made visual, verbal, and experiential.
Maren Silva
Graphic Designer & Brand Strategist
Color isn't decoration — it's communication. The right palette triggers the right emotions.
A great brief is the difference between nailing the first round and months of revisions.
Neither is inherently better. The right answer depends on your brand, your audience, and your message.
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