article
Why Your Logo Isn't Your Brand (And What Actually Is)
A logo is a symbol. A brand is a system. Here's the distinction that changes everything.
A great brief is the difference between nailing the first round and months of revisions.
Time invested in the brief is time saved in revisions. Always.
Maren Silva
Graphic Designer & Brand Strategist
A logo is a symbol. A brand is a system. Here's the distinction that changes everything.
Color isn't decoration — it's communication. The right palette triggers the right emotions.
Neither is inherently better. The right answer depends on your brand, your audience, and your message.
Subscribe to get the latest articles, tips, and insights delivered straight to your inbox.