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Product-Led Growth vs. Sales-Led: Choosing the Right Engine
The PLG vs. SLG debate is a false binary. The answer depends on your ACV, market, and growth stage.
Most startups focus on acquisition. The real leverage is in activation, retention, and monetization.
Growth isn't about getting more people in the door. It's about getting more value from every person who walks through it.
Adrian Cole
Growth Strategy Advisor
The PLG vs. SLG debate is a false binary. The answer depends on your ACV, market, and growth stage.
A revenue model isn't a spreadsheet. It's a system. Here's how to design one that compounds.
Stop tracking 50 metrics. At each stage of growth, only 3-5 numbers actually drive your decisions.
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