Your headline is the most important line on your profile. Here's the exact formula top creators use to stand out.
Your Headline Is Your Billboard
Your LinkedIn headline is the first thing people see — in search results, connection requests, comments, and feed posts. Yet most people waste it with just a job title. 'Marketing Manager at Acme Corp' tells me nothing about what makes you unique.
A great headline tells people what you do and who you help
The Formula
Use this template: [What you do] + [Who you help] + [The result you deliver]. Example: 'I help B2B founders generate leads on LinkedIn without cold outreach | Content Strategist | Speaker'
Power Words That Work
Include action words: helping, building, growing, teaching, scaling. Add specificity: '500+ profiles optimized' or '10x engagement results.' End with a keyword for search: your job title or industry term.
Want a personalized headline review? Book a free strategy call!
