Viral posts aren't luck. They follow patterns. Learn the 5 frameworks that consistently drive massive engagement.
Viral Posts Follow Patterns
After analyzing over 1,000 viral LinkedIn posts, I've identified 5 frameworks that consistently drive massive engagement. These aren't hacks — they're proven structures that tap into how people consume content on LinkedIn.
Framework 1: The Contrarian Take
Challenge a widely-held belief in your industry. Start with 'Unpopular opinion:' or 'Hot take:' followed by your contrarian view. Then explain why with evidence. People love to agree OR disagree — both drive engagement.
Framework 2: The Personal Story
Share a vulnerable moment from your career. Structure: Hook → Situation → Struggle → Turning point → Lesson. Personal stories create emotional connection and get shared more than any other content type.
