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Paid vs. Organic: Where to Invest Your Marketing Budget in 2026

Chloe DarnellJanuary 21, 20261 min read

The answer isn't one or the other. It's about knowing when each channel delivers the highest return.

Marketing budget allocation

The best marketing budget isn't 'more' — it's the right ratio of paid and organic for your growth stage.

Chloe Darnell

Marketing Strategy Consultant

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