The Algorithm Doesn't Hate You: How Social Media Really Works

Every time your post flops, it's tempting to blame the algorithm. But the algorithm isn't punishing you — it's simply optimizing for engagement. Understanding how it works lets you create content that the platform wants to push, not fight against.

Across Instagram, TikTok, and YouTube Shorts, three metrics dominate: watch time (how long people stay), engagement rate (likes, comments, shares, saves), and completion rate (what percentage watch to the end). Nail these three and the algorithm will reward you.

Platforms test your content with a small initial audience. If that first batch engages strongly, your reach expands exponentially. This is why posting when your audience is active and leading with a strong hook matters so much.

1. Hook viewers in the first 1.5 seconds. 2. Keep videos under 30 seconds for Reels/TikTok (higher completion rate). 3. End with a question or CTA to drive comments. 4. Post consistently — the algorithm rewards reliability. 5. Saves and shares are weighted more heavily than likes.