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The 5 Signs Your Brand Needs a Refresh (Not a Rebrand)
Not every brand problem requires starting from scratch. Here's how to know when a refresh is enough — and when you need to go deeper.
What makes someone pick up your product instead of the one next to it? Design principles that drive purchase decisions.
Kai Brennan
Brand Strategist & Identity Designer
Not every brand problem requires starting from scratch. Here's how to know when a refresh is enough — and when you need to go deeper.
A logo is one piece of a system. Here's what a real brand identity includes and why most businesses are missing 80% of it.
The strategy, design decisions, and packaging overhaul that transformed Sol & Sage from a local favorite into a retail powerhouse.
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