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Wellness Blog

Copywriting tips, conversion strategies, and messaging breakdowns to help you write words that sell. from Elise Hartman

The 5 Headline Formulas That Work Every Single Timearticle

The 5 Headline Formulas That Work Every Single Time

After writing 500+ headlines, these are the five frameworks I come back to again and again for maximum click-through.

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Why Your Homepage Isn't Converting (And How to Fix It)tutorial

Why Your Homepage Isn't Converting (And How to Fix It)

Most homepages try to do too much. Here's how to structure yours for clarity, connection, and conversion.

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How I Wrote a Sales Page That Generated $180K in 10 Dayscase-study

How I Wrote a Sales Page That Generated $180K in 10 Days

A behind-the-scenes breakdown of the research, structure, and copy decisions behind a six-figure launch.

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Email Welcome Sequences: The Complete Guidetutorial

Email Welcome Sequences: The Complete Guide

Your welcome sequence is the most important automated email you'll ever write. Here's exactly how to structure it.

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The Psychology of Pricing Pagesarticle

The Psychology of Pricing Pages

How anchoring, framing, and social proof turn your pricing page from a comparison chart into a conversion engine.

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Brand Voice vs. Brand Tone: What's the Difference?article

Brand Voice vs. Brand Tone: What's the Difference?

Your voice stays the same. Your tone shifts by context. Here's how to define both and use them consistently.

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