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Pricing Your Online Course: A No-BS Guide
Leah DonovanJanuary 5, 20261 min read
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Undercharging kills creator businesses. Learn how to price based on value, not hours, and stop leaving money on the table.
The Undercharging Epidemic
I see it constantly: talented creators pricing their courses at $29 or $49 because they're afraid no one will pay more. Here's the truth — low prices signal low value and attract students who never finish. Pricing higher attracts committed students and funds your growth.
Price the Transformation, Not the Content
Nobody buys a course for the videos. They buy the outcome. If your course helps someone land freelance clients, grow their audience, or launch a business, that transformation is worth hundreds or thousands of dollars. Price accordingly.
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Leah Donovan
Digital Education Expert
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